5 reasons why a logo is a crucial part of a business
Gone are the days when the prospects of a business were promoted through traditional marketing tactics, conventional ads, and unnecessary plunging of marketing content to attract a limited number of consumers.
Today, things are transformed and thankfully, we have entered the digital landscape that helps businesses get wider reach in the limited period. Now, people can associate with a business digitally; get more connected to the prospects regardless of their geography.
Among all the facets of a business that the consumer directly connects with, ‘logo’ is a fundamental and the top ‘acquaintance’ of a potential customer with your business. A study reveals that over 90% of people identify a brand just by looking at its logo.
Quite a considerable impact that a logo holds!
A logo is a visual connection of a business with its targeted audience, describing the purpose and creating an identity that sets it apart from the rest. A logo combined with a tagline delivers the purpose to the audience and builds brand loyalty.
A creatively and intellectually designed logo has many reasons to influence a business out of which we have stated top 5 in this blog post.
1. Uniquely identifies a brand
Every brand has a different logo with a different story to tell and a different message to deliver.
How about McDonald’s having a logo of a smoked apple and Microsoft having a logo of a hamburger? Irrelevant and ridiculous to the cause.
This is where creativity and purpose strike in. A logo truly is the face of a business, be it a food chain, Smartphone Company, activewear manufacturer, or soft drink manufacturing company, every brand has unique offerings which set it apart from others. A logo is that critical element that identifies a business, reveals your identity, and connects your business with potential customers visually.
2. Creates a psychological connection with the customers
You can never produce a loyal customer without connecting with him emotionally and physiologically. The customers’ satisfaction and feedback are the backbones of a successful business and once a customer establishes trust and credibility over a brand, he not only stays but also brings with him, other customers.
A logo builds a connection with the customers to an extent that they instantly identify the business just by looking at its logo. So whenever a person thinks about a certain product/service, he would recall its logo first.
3. Builds brand loyalty
When a potential buyer identifies a brand’s logo, it sets that brand apart from its competitors. It brings in a sense of loyalty and credibility that maximizes the brand’s reputation.
A recognizable logo tends to go a long way, building a reputation and generating more customers. So wherever a brand’s logo is placed during marketing campaigns, people recognize and associate it with your business.
4. Helps your business stand out
A well-designed and aesthetically crafted logo describes a business and helps you atop the competition.
Not just the image or symbol, but the colors, marks, or patterns also appeal to the targeted reach. The way you use shapes and colors says a lot about your business and ultimately drags more people towards it. A carefully designed logo tells the back story through proper placement of icons and inserting noticeable complementary elements.
5. Promotes a brand everywhere
A logo does not only market the brand in a limited market but creates brand awareness wherever it is placed. Being a highly competitive marketing tool, a logo defines a business outside the targeted reach and makes more individuals resonate with it through colors and patterns.
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