The power of SEO is staunching! Undeniably!
“Remaining at the top of Google search is an ultimate dream of every business. You lose the top SERP’s, you lose your value.”
Google, being a popular search engine, keeps updating its algorithm to remain at the top of its game. If you want to conquer the competition to gain that top spot you’re dreaming of, there are certain SEO rules, tips, and tricks you need to practice. The one who practices SEO religiously and curates the content around it eventually gets top ranking.
Creating an SEO campaign is integral for an online business to survive because obviously, the business with higher visibility has maximum chances to generate more visits and then customers.
Optimizing a website/blog that fulfills Google’s criteria isn’t that easy. There are certain bad (or you may call them ‘unethical’) SEO practices that not only impact your ranking but also destroy your business reputation. If not detected or resolved on time, you can get your website banned from Google, permanently.
Here we are highlighting a few worst SEO tricks which are of ‘no good use and can be harmful to your business. If you’re implementing any of these, make sure to STOP now before your website gets any negative impact.
1. Creating irrelevant content is a big NO!
Creating content to bring traffic is one thing but creating ‘irrelevant content’ just to stuff your website to bring readers, is not a recommended practice at all. When a reader comes to your website to know about your services but finds only fluff and irrelevancy, he gets frustrated. In the end, besides creating content, your website fails to generate any leads.
While creating content, keep in mind your targeted audience, their demographics, and their needs. Make sure that it precisely represents your services and has high relevancy. Don’t stuff it with floss, keep it readable and most importantly, friendly to search engines.
2. Improper keywords placement
The right keyword placement is the main ingredient for the popularity of content. It’s impossible to rank high at Google without using proper keywords or not using them at all because obviously, that’s the only way to attract the Google ranking bots.
If you want to improve the SEO of your website, you need to do proper keyword research in your niche. Take the help of popular SEO keywords tools which greatly reduce this burden and track the most popular and traffic-gaining keywords accordingly.
Hint: The long-tail keywords have mostly high visibility chances.
3. Too many backlinks can be troublesome
Creating backlinks is a popular SEO practice to generate traffic organically but if your website is overcrowded with poor-quality backlinks, you’re in trouble.
If you’re following quantity > quality, you need to alter this formula and go for quality > quantity.
Keep in mind that a backlink from a popular website is way better than a bunch of low-quality links coming from random websites. Always focus on those links which are relevant to your niche and do not direct towards any gaming or gambling websites.
4. Misleading title
If you are not honest to your readers, you’re not honest to your business.
When you’re running a website, stay true to your readers. If the title does not resonate with the content inside, you’re trying to mislead your visitors.
For example; If the title says ‘5 healthy fruits to boost your immunity system’ but the post only explains the importance of fruits. How is that going to help the reader who came here to know about those healthy fruits mentioned in the title?
Wrap up
SEO is vital for an online business to survive. But while implementing it, most of the time, people usually start practicing bad SEO tips intentionally/unintentionally which leads their website toward a negative ranking. To keep your website safe from lower visibility, it is necessary to identify those factors involved in the process.
Add a Comment