The integration of social media and e-commerce has revolutionized the concept of shopping. You like a product on Facebook or Instagram, you ask for the details, confirm your order without leaving the app and you’re good to go!
The pleasant experience of shopping from social media platforms has not only made shopping easier and fun but for businesses, social media marketing strategies have done wonders in terms of ROI.
Without even browsing hundreds of websites and e-commerce stores, now we can purchase our favorite products directly from Facebook and Instagram.
With over 3 billion potential shoppers on social media channels combined, this could be a reason for e-commerce businesses to jump on the social media bandwagon.
Social media covers a huge territory of users of different age groups so it is important to understand the role social channels play to run an e-commerce business successfully. Social networks are also considered a gateway to online shopping owing to the unlimited features and ease they provide.
- When a seller purchases something from any e-commerce page on any social channel, he leaves his feedback that helps generate more customers. When a Facebook/Instagram user finds a valuable and useful product with positive feedback from the customers, he is encouraged to know more about that brand and its products/services. The better engagement generates maximum chances of bringing leads.
- The more a brand engages with its potential customers through social networks, the more chances it has to build loyalty and credibility. Asking for the customers’ preferences, helping him in sorting out his buying decision and requesting him to leave feedback – these practices help brands to create a strong connection with the customers.
- Once you have made social media presence of your business, your purpose of staying there enhances. Your purpose should not only be to sell your product to your target, but you have to show affection and concern to your potential customers to establish a long-lasting relationship. A brand’s social media presence says a lot about it and empathy is one such attribute that instantly attracts buyers’ attention
Every brand has a story to tell and its social media presence truly helps it to craft its story to the next level. Nowadays, businesses are more open about their processes, their struggles to find a particular material, the team they are working with or any behind-the-scene process which entertains the visitors.
All thanks to the social media for allowing brands to maximize brand awareness among common individuals so they may look into the journey thoroughly while making a purchase decision.
Social media presence of a brand builds a narrative about it that stays with it and attracts people towards it. If you’re not a fan of native ads, this organic way of strengthening brand presence must be your go-to. Instead of targeting potential buyers with advertisements, you can look into building effective social media strategies to get most out of the social networks.
Add a Comment